Relefansi Sharing Economy dalam Pengembangan UMKM Pasca Covid-19
نویسندگان
چکیده
The purpose of this study was to determine the relevance sharing economy in development SMEs after COVID-19. This research method is library research. studied using concept switching behavior approach by Boyle. results show that, from push aspect, increasingly modern IT and ability reach market share are reasons for companies survive grow. From pull high level profit lack regulations governing have made many large invest based on economy. Lastly, mooring number internet users instant millennials, make a business sector that still exists because it already has form very large. conclusion will be relevant developing MSMEs COVID-19 pandemic.
 Keywords: Mooring, Pull, Push, Sharing Economy, Switching Behavior, UMKM
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ژورنال
عنوان ژورنال: Journal of Management and Bussines (JOMB)
سال: 2022
ISSN: ['2656-8918', '2684-8317']
DOI: https://doi.org/10.31539/jomb.v4i1.3499